Jeff Black

Head Coach/Owner

A Lion Heart Approach - Where Achieving Your Best Is Realized.

Born with the brittle bone disease known as Osteogenesis-Imperfecta, Jeff learned to defy the odds and to believe in himself to accomplish something “impossible.” Osteogenesis Imperfecta (OI) is a very rare genetic disorder characterized by bones that break easily, often from little or no apparent cause. The disease affects roughly 25,000 people in the U.S. Depending on the severity the disease, those afflicted may have just a few or as many as several hundred fractures in a lifetime. By the time he was fourteen years old, Jeff had endured eighteen surgeries on his legs just to allow him to walk.

His journey into health and fitness began the moment a physical therapist handed him a weight to help make his upper body stronger to better utilize his wheelchair and crutches. From that moment, he was hooked. He found empowerment through working out, and he knew his life would never be the same. Even he knew at a young age that if he gave his all, he could accomplish anything. Walking, without any aids, would be his first accomplishment. Since then Jeff has continued to defy the odds by competing in bodybuilding since 2006. Each year, he steadily improves his physique and conditioning, pushing the boundaries of what is known about OI further.

In 2015, Iron House Strength and Conditioning was created with his former business partner and himself. The goal was to create a facility that can be referred to as a “fitness factory” appealing to everyone. Diversity is the cornerstone of Iron House, a place where all are welcomed and encouraged. A true fitness facility where everyone who enters is encouraged to be your own hero.

Jeff believes that health and fitness are the most important things people should strive to control in order to live fulfilling lives. As Jeff always tells his clients, “In order to really make a healthy change not only physically, but mentally as well, you must be relentless to making this happen for you. Empower yourself and become unapologetically you. It is time to look yourself in the mirror and believe in yourself again.

BSBM, Bachelor of Science in Business Management, University of Phoenix
NCI – Gut Health Master Class
USA Weightlifting Sports Performance Coach
Past Held Certifications – ISSA and ACE
Urban Active’s 2008 Trainer of the Year

With over 14 years of experience investing in helping those who want to look and feel the best they can. I understand that not everyone has a desire to compete or be “ripped” but they have a desire to be the best they can be. There is nothing more satisfying than helping someone finally believe in themselves again. Whether you want to look sexy for your hubby on your 10th anniversary night, or you want all the girls to look at your dad bod on the beach with the family then I would love to join your journey as your coach. 


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Relentless Forever


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